Apple announced the iPhone 4S today. The highlights include 8 Megapixel Camera, new camera lens setup, 1080p 30fps video, dual-core A5 chip, and Siri™, “an intelligent assistant that helps you get things done just by asking.” The iPhone 4S video does a great job at showing this stuff. Yes, some nice improvements have been made over the iPhone 4, with the new iPhone4S but it seems that the “Wow” factor has been misplaced at Apple recently.
The iPod, iPhone and iPad were all incredible products when launched. They were all amazing devices. Then the evolution of those products have been slow and not nearly as exciting. The iPad should have had a camera built in the first time around. The iPad 2 should have had the Retina display. The original iPhone launched without cut and paste. The iPhone 4 should have never had the death grip issue. And on and on. Apple is not perfect, but that have been known to be innovative.
Steve Jobs once said “…people don’t know what they want until you show it to them.” In many ways I want Apple to show me the next thing that I want or need in my life. Don’t get me wrong. I know some of the things I want. An iPhone with NCF and full 4G support would be nice. I know that I want an Apple Television set, but have no idea why or how I’d pay for one. I just know that Apple can make a freaking amazing television set.
Lets hope that the wow factor at Apple has indeed only been misplaced for now and not lost. Here is to hoping that the Sprint announcement this week has something cool in-store. Or at the very least Apple has some “Wow” stored up for a 2012 release (or two).
Full 10/04/11 Apple Press Release: