I just earned my Hootsuite Social Media Marketing Certification: https://directory.hootsuite.com/joelgratcyk
I was greeted by an invitation from Facebook to start using its new iOS app called Mentions. Its a new way for actors, athletes, musicians and other influencers to discover and join conversations on Facebook.
Facebook Mentions is currently only available to verified public figures using the company’s Pages app. According to the iTunes product description some of the promoted features are:
• See what fans are saying – Start a conversation with people and influencers who are talking about you.
• Tell your story – Share updates, photos and videos and host live Q&As directly from your phone.
• Join popular conversations – Discover what’s trending and add your voice to the story.
Here’s what the sign-up screen looks like:
I downloaded the free app this morning and gave it a quick test drive with one of my client’s accounts, Five Iron Frenzy. Mentions is in a lot of ways the same as Pages: Notifications, Posts, Profile, etc. It is not a replacement for the Pages app however. The News Feed feature in Mentions focuses on both the traditional act of serving updates from pages an account follows, but also has a Trending tab for keeping up to date on what everyone is talking about on the social network.
The most useful part of Mentions is the Mentions section of the app. It is a social media monitor of sorts that shows you what statuses have been share that mention your brand. These include posts from users to the brand’s page, but also public posts by users who don’t tag the brand and just use its name. Beyond alerting you to what people are saying about your brand it allows for easy interaction with those users as the brand you represent. I honestly think its genius.
Verified users can also run Facebook’s new Q&As from the app as mentioned on the app’s support page:
To start your Q&A:
- Tap Post
- Tap Q&A
- Introduce yourself and upload an optional photo
- Tap Post
To respond to a question:
- Tap Reply below a question
- Write an answer and tap Post
When you’re ready to end your Q&A, you can post a comment to let people know that it’s over. Keep in mind that people will still be able to post additional questions and comments.
Starting February 20, 2014 Facebook pages with multiple admins will be able to see who posted what updates. The name of the person who posted each link will be listed below the page’s name next to ‘Posted by’. The same goes for comments on a page by that page. The name of the person who commented will be listed below the comment next to ‘Commented on by’. Your scheduled posts via ‘Activity Log’ will also be noted with it’s poster’s name. Only page admins will see this information. If you manage a page for someone else fans can still think it’s the brand and not you personally.
This information was posted by Facebook at: https://www.facebook.com/help/225783087608655
Ghost, the hot new blogging platform, launched to the public today. Three weeks ago the 6,000 people who supported the project got an early release of Ghost. Several updates and fixed have been added to the new release today. There are also some hosts like RackSpace that are offering Ghost auto-installs. Ghost has plans to offer a hosted option as well soon.
Envato, a Ghost launch partner, is offering up to $3,500 to new Ghost themes submitted and approved by the staff at ThemeForest to help get the Ghost Themes category going. The platform is open source and now also available on Github for “starring, forking, and pull requesting.”
Get all the details at: http://blog.ghost.org/public-launch/
Rovio released its long awaited sequel to the immensely popular Angry Birds: Star Wars game today: Angry Birds: Star Wars 2. This installment of the franchise includes new characters, the ability to “join the pork side” and all new gameplay through the use of separately purchased Telepods. Check out the official gameplay trailer below:
Angry Birds Star Wars 2 is out as of today. You can visit http://rov.io/downloadabsw2 with your mobile device to get the new game. The game is playable on most iOS, Android and WP8 devices.
Joining the internet is easy. Quitting the Internet and removing your information can be a real headache. Ever tried finding the deactivate/delete area on Facebook? Exactly. JustDelete.me was created to help make quitting the Internet a little bit easier. It is a self-proclaimed “directory of direct links to delete your account from web services.” Now you can find that ever changing link location with a quick search and click. The site currently has dozens of services listed including Facebook, Twitter, Amazon and many more. If you see one missing you can also suggest that it be added. Enjoy!
The Twitter offices in London recently released an infographic (decision making chart) instructing users on how to best select and use hashtags on the service:
The hashtag (#) has become one of the most valuable assets in any modern marketing campaign. The brands that create the most effective ones and employ them well reap the benefits on Twitter. Those who haven’t invested the time and thought carefully about their hashtag(s) and how they are going to be used get predictable results.
To help you make the right decisions when it comes to hashtags we’ve created this step-by-step graphic that details the different stages involved when it comes to launching a hashtag campaign.
The full blog post can be found at https://blog.twitter.com/2013/how-to-choose-a-hashtag
Google announced a new look and layout for their popular email service. Gmail now has tabs that help a user separate the types of email they get and response to and consume it in a more friendly and efficient way. What do you think of the new layout?
We get a lot of different types of email: messages from friends, social notifications, deals and offers, confirmations and receipts, and more. All of these emails can compete for our attention and make it harder to focus on the things we need to get done. Sometimes it feels like our inboxes are controlling us, rather than the other way around.
But it doesn’t have to be that way. Today, Gmail is getting a brand new inbox on desktop and mobile that puts you back in control using simple, easy organization.