Pinterest Adds “Rich Pins”


When pinners find something they love on Pinterest, they often want to act on it. Maybe they want to buy the couch, rent the movie or bake the cookies they see. That’s why we’re making pins better by including automatically updated details like prices, availability, movie reviews and ingredients. To get started, you’ll need to prep your website with meta tags, test out your rich pins and apply to get them on Pinterest.

Recent updates on Pinterest have included a new design and updated pin types. There are three new pin types targeted at specific types of media content, sharing and selling:

1.) Product pins include real time pricing, availability, and where to buy.

2.) Recipe pins include ingredients, cooking times, and serving info to get Pinterest cooks excited to hit the kitchen.

3.) Movie pins include ratings, cast members and reviews to help pinners learn about new flicks.

If you are a content producer you can see how to implement the new pin types on your website(s) here.